Making Flower Arrangements

ROOTED IN INSIGHTS

Brand Development & Strategy

Who are you and what do you stand for?

Why are you chosen, listened to and trusted?

How, where and when do you communicate?

How are you forming loyalty and long term commitment?

Understanding yourself, your brand, your customers and your consumers will provide freedom to become more innovative, connected and narrowed which allows better communication plus a compass when creating strategy, making your next move. 

It's hard to make a business decision, when there are too many variables and audiences. We want to make that easier. Let's work from the roots up to make your brand bloom.

Brand Audit

Brand Resonance, Audience Analysis, Product Analysis, Competitive Review, Trend Analysis, Positioning Insight

Brand Genetics

Vision, Position, Benefit Statement, Pillars, Audience Profile, Promise 

Brand ID

Logo, Taglines, Colors, Fonts, Visuals, Voice

Brand Experience

Brand “Feeling”, Experience Audit, Signature Experiences, Brand Experiences, Environmental Design

Internal Branding

Employee Brand, Community Brand, CSR Initiatives, Internal Signature Moments (HR)

Brand Portfolio

Enterprise Architecture, Resort Architecture, LOB Identity, Portfolio Strategy

Copywriting 

Naming

Products, Processes, Segments, Brands

Campaign Strategy

Media, Social, Digital, Experience, Paid, Organic, Partnerships​

Long Term Planning