ROOTED IN INSIGHTS
Brand Development & Strategy
Who are you and what do you stand for?
Why are you chosen, listened to and trusted?
How, where and when do you communicate?
How are you forming loyalty and long term commitment?
Understanding yourself, your brand, your customers and your consumers will provide freedom to become more innovative, connected and narrowed which allows better communication plus a compass when creating strategy, making your next move.
It's hard to make a business decision, when there are too many variables and audiences. We want to make that easier. Let's work from the roots up to make your brand bloom.
Brand Resonance, Audience Analysis, Product Analysis, Competitive Review, Trend Analysis, Positioning Insight
Vision, Position, Benefit Statement, Pillars, Audience Profile, Promise
Logo, Taglines, Colors, Fonts, Visuals, Voice
Brand “Feeling”, Experience Audit, Signature Experiences, Brand Experiences, Environmental Design
Employee Brand, Community Brand, CSR Initiatives, Internal Signature Moments (HR)
Enterprise Architecture, Resort Architecture, LOB Identity, Portfolio Strategy
Products, Processes, Segments, Brands
Media, Social, Digital, Experience, Paid, Organic, Partnerships
Long Term Planning